Tuesday, September 25, 2007

Home Portrait

"Enchanted Cottage", 10" x 8", Graphite on Arches © 2007 Jennie Traill Schaeffer

I don't advertise this service but have done several home portraits for clients over the past few years. I attempted initially to do some business with real estate agents by offering this service as a closing gift for their clients. However, over time I realized that this is not what I wanted to spend most of my commission time on. As an emerging artist I keep trying new things and finding out more and more what I do want to spend my time working on and ways to make money without selling out.

I don't believe this portrait, "Enchanted Cottage," is selling out. It was a good drafting / drawing exercise as well as a compositional challenge. I'm happy with the resulting work and anticipate the owners returning from their trip to see it.

More tomorrow about a new member of the studio . . .

Wednesday, September 19, 2007

Pre-Order Your 2008 Calendar!

The 2nd Annual TraillWorks Calendar is on its way from the printer! Hurry and Reserve yours TODAY. Pre-order your Calendar NOW before they Sell OUT!

Fully Opened Calendar: 8.5” x 11”

*Sales tax to NJ residents and shipping charges are additional.

tel. 973-383-3418
or email orders@traillworks.com
Type Calendar in Subject Field and the quantity of calendars you'd like to order. I will get back to you with totals including shipping and tax.

BUSINESSES Are you looking for a unique holiday gift for your special clients? Ask me about a custom calendar featuring your business name and information . . .

Friday, September 7, 2007

2008 TraillWorks Calendar

Calendar Cover

I really have been super busy this week and have not gotten to blogging or painting as I should be. Instead I've been preparing for the Peters Valley Craft Fair to be held next weekend in Augusta, NJ. I've had some framing and matting to do as well as create some new promotional materials, which always takes longer than I intend. On top of all of that this emerging artist is finding time to train for a half marathon, paint our dining room, and adopt a puppy! Am I hindering my career or balancing my life? I think the latter.

And, now that we're in September it was time for me to design and publish my 2008 calendar; also entailing new promotional materials. It's been a marketing extravaganza. Everything's just about ready to go to print and I will be sending out information about the calendars next week.

Just to wet your appetite -- the calendar is a 12-month overview of paintings I've completed in 2007. When fully open it's 8.5" x 11" -- great for a small space or even a large purse. Last year was the first time I published a calendar and it was very successful.

The calendar has been upgraded from last year in these ways:
  • inclusion of the high Jewish holidays
  • shrink wrapped with a cardboard insert by the printer to protect from damage and easier gift-giving
  • custom option for Businesses
Visit Emerging Artist next week to purchase.